Mary Cassatt essays

Mary Cassatt expositions She was a lady who took off to the stars over the atmosphere of the male-commanded global workmanship world. She was the main American, male or female, to turn into an individual from the French Impressionists. Most ladies of her time were kept to the surrounded universe of marriage, homemaking and parenthood, however not her. Who right? She is Mary Cassatt, absolutely the best American female craftsman of her time, and seemingly the best craftsman delivered by any country. Conceived in Pittsburgh on May 23, 1844, this American craftsman learned at the Pennsylvania Academy of Fine Arts in Philadelphia before voyaging widely all through Europe. The little girl of a well-off businessperson, Cassatt's folks were not enthused with their girl's goals to turn into a craftsman, favoring rather for her to get back to wed and settle down. Be that as it may, the free Cassatt made Paris her perpetual home in 1874, the time of the main Impressionist Exhibition and Cassatt's first Salon achievement. She met Degas in 1877 and the relationship immediaty affected Cassatt's work. While she utilized an impressionist style and displayed at 4 of 8 Impressionist presentations, her works of art express their very own uniqueness. Generally acclaimed for her mom and girl works of art, Cassatt additionally called upon different themes which delineated her general surroundings. Access to the bistros and hallways of her male partners were denied to ladies, yet Cassatt's works of art are articulations of her capacity to go around these restrictions and mirror another part of Parisian present day life. She created sort compositions and likeness, and Cassatt's portrayals of ladies are ones of autonomous and amazing creatures. The initial three many years of Cassatts profession was to a great extent formed by outside impacts workmanship school during the 1860s, the experts of authenticity during the 1870s, and the French Impressionists during the 1880s. The time of the 1890s denotes a period when her one of a kind imagination and ... <!

Offshore Outsourcing Essay -- Outsourcing Economics Economy Essays

Seaward Outsourcing Right now, it has been accounted for that a considerable lot of our occupations, as much as one out of each three private-segment employments are being sent abroad. What is seaward redistributing? Redistributing happens when a firm subcontracts a business capacity to an outside provider. Re-appropriating is mostly the consequence of organizations who will consistently seek after the least cost structure, which implies less gifted work will move out of the U.S. to developing economies. Many accepts this is something worth being thankful for, in light of the fact that expectations for everyday comforts far and wide will rise, and laborers in creating countries will get new and more lucrative employments, and shoppers in the U.S. will have the option to purchase items that are less expensive than if they were made at home. This paints a situation where everybody is by all accounts at the triumphant end right? This extension of work has incited numerous dubious discussions addressing in the case of sending such huge numbers of American occupations abroad is solid for our economy. One side of the contention is that with the unexpected increment in redistributing high-innovation and expert occupations, that we might be at risk for being on the road to success to turning into an underdeveloped nation and that our situation on the planet as the lead monetary force may be in danger. On the opposite side, individuals are contending that despite the fact that seaward redistributing powers our economy to endure work misfortunes that it is just brief and that the drawn out advantages will exceed the transient torment. The inquiry is, exactly how genuine for America, its’ workforce, and its economy is the move? Numerous supporters for redistributing protects the procedure, idealistic, alluding to two decades back, during the loss of auto occupations and other lucrative assembling employments wh... ...cap this will help make win-win arrangements and guarantee that everybody profits by an increasingly serious and more beneficial worldwide economy. Book reference Minoli, Daniel. Breaking down Outsourcing. 1995 Johnson, Mike. Redistributing in short. 1997 Raynor, William. Redistributing Jobs Off-Shore: Short and Long-Term Consequences. 2003. The State University of New York. http://www.newwork.com/Pages/Opinion/Raynor/Outsourcing%20Consequences.html Kling, Arnold. It would be ideal if you Outsource to My Daughter.2003. TCS: Tech Central Station. http://www.techcentralstation.com/071403D.html Steidtmann, Carl. The Macro-Economic Case For Outsourcing.2003. A Deloitte Research Economic Brief. http://www.dc.com/inquire about McKinsey Global Institute. Offshoring: Is It a Win-Win Game? 2004. http://www.mckinsey.com/information/mgi/reports/offshore.asp http://www.rppi.org/offshoringwinwin.shtml

Effects of TV viewing on Children Essay

I. Presentation Kids are considered as the desire for the tomorrow. They are the person who make our reality lovely and significant due to their blamelessness and straightforwardness. In any case, are these realities despite everything genuine these days? Or then again will it be only a â€Å"dream† for us now? Children’s characters, characters and their totality as individual initially create and shape inside the home where guardians are oblige and dependable to show their youngsters the great qualities and ethics. In any case, the incongruity for this issue is that, guardians will in general overlook their duties as guardians in directing their children, because of their rushed calendars and requests of their work, particularly in sitting in front of the TV where kids are open to various types of disgusting promotions and advertisements. Guardians ought to allocate time in spending quality minutes and be on their kids with the end goal for them to clarify the notices and ads which ha ve a grown-up content. Postulation Statement: This paper needs to introduce and convince the perusers about the negative impacts of TV seeing on youngsters. II. Conversation TV is an exceptionally integral asset to the learning of the kids and it can instruct them from various perspectives whether it is productive or ruinous to their ethics and qualities. It contributes a lot of most particularly when guardians let their youngsters watch revolting network shows whenever of the day without their management. There are likewise appears on TV that make dread to the hearts of these youngsters since they can disguise what they have seen. In an explored entitled â€Å"Television† and directed by the University of Michigan Health System expressed that â€Å"in a standard American family, there are around 7 hours spend by kids in sitting in front of the TV ordinary and there are around a huge number of plugs saw by the children on TV whichâ theâ advertising mark. What's more, not just that, consistently the scope of 1,000 to 2,000 kids stared at the TV promotions for liquor and the feelings of dread ascribed by the TV can make rest issues. A study demonstrated that there was around 37 percent of the children expressed that they were alarmed by a TV story and the manifestations for this included on edge sentiments, pulling back from companions, nightmares†¦(see â€Å"Television† University of Michigan Health System). There are additionally advertisements that talk about sex. It is called sex in publicizing. The utilization of sexual fascination as an apparatus of influence by drawing consideration, enthusiasm to a specific item with the end goal of advancement and increment in deals had been a piece of promoting and publicizing industry for a long while. The technique by and large uses appealing models, for the most part in an interesting or provocative scene. The previous two decades have seen an expanding utilization of unequivocal sexual intrigue in purchaser arranged print promoting and especially of ladies as the object of sexual want that it has reached to the point of being normal. The utilization of sex in publicizing on TV can run from being exceptionally clear to very unobtrusive; from unequivocal showcases of sexual acts or bareness, down to the utilization of fundamental restorative items to improve appeal. The more unpretentious types of this range have saturated different sorts of media. One such model is the measures in the choice of DJs and broadcasters, which depends on the â€Å"sexiness† of their voice. The utilization of sexual symbolism in promoting has gotten a flood of reactions on different grounds. Good and strict gatherings restrict it for being obscene.â Feminist gatherings raise the issue of women’s rights, that it lessens ladies as unimportant ‘objects’. Others accept that it just fortifies sexism. Sex in promoting during that time has gotten raunchier and raunchier, with every commercial attempting to exceed the last. Since it has become a ground-breaking power in the advertising business, we see the market being immersed with indications of fabulous light ladies and muscle-undulating playboys. In any case, late examinations show that such an apparatus is not, at this point the definite route answer to each advertising officer’s petition. Albeit most organizations use sex as their biggest advertiser of their product(s), negative outcomes may never be a long ways behind. Sexual promotions don't generally speak to all customers and acknowledge sex as a worthy advertising instrument. An investigation done by Susan Cummings for the American Demographics Magazine, cited that â€Å"75 percent of ladies and 53 percent of men matured 35 to 54 said that sex in publicizing can be offensive† (Cited in â€Å"Sex Sells†¦No, Really!†). Different concerns being raised is the manner by which the young respond to this and how they see sex in publicizing. There are a wide range of suppositions on how sexual intrigue in publicizing is characterized. A slight distinction had been found between youngsters and ladies. Sexual intrigue for young ladies didn't rely upon what people looked like in the notice. Concentrate is more on development. It doesn't need to incorporate bareness, and models need not be uncommonly attractive for the promotion to be even viewed as sexual. Youngsters additionally accept that the development and the presence of the models are critical. The two sexes see a promotion as sexual through words and pictures, even without pictures of nakedness among the characters. Along these lines, this examination arrived at the accompanying resolutions: that ad don't need to contain bareness to be seen by youngsters and ladies as sexual in character; even development and presence of the models in the ad can make it sexual in nature; young fellows vary from their ladies partners as in they accept that extraordinary great looks among models require a promotion battle to be so. They additionally accept that there is an excess of sex in promoting, in any event, seeing that there are organizations who utilize sexual intrigue regardless of whether their item is dissonant with the sexual picture. These youngsters additionally consider notices to be separating to the two people. This examination likewise reached a similar resolution that purchasing conduct doesn't change, since nakedness in promotion has gotten so normal. Youthful female respondents likewise accept that there is an excess of sex in promoting and these neglected to inspire reactions. Response of strain came just if the picture is bland. Be that as it may, for young ladies, demeanor and purchasing conduct may change if a commercial dependent on sexual intrigue is excessively sexual. An ideal reaction comes just if the sexual intrigue is done elegantly and the intrigue has any association towards the brand. Their mental self portrait and certainty is influenced when it indicated appealing models. Companies are then asked to make contemplations in pointing promoting towards youth in utilizing sexual interests in their notice battles. This implies youngsters are inclined to adjust defeated qualities and ethics which will influence sooner to their advancement as people and contribute in the later piece of their lives. Being TV addicts is more misleading and risky than taking a medication since it disperses viciousness, ruins people’s brains, and destroys the person as well as just as our country and culture. III. Ends A. Consequences for kids We can't deny the way that kids are incredible imitators and that is one of their inclinations. They truly follow and mimic what they have seen and seen from others particularly when they understand that these individuals include shows energy in doing such acts. Present television’s notices, ads, shows and motion pictures effectively content disgusting acts, for example, savagery, erotic activities or sex, drinking and ingesting medications which have incredible effect on the brains of the more youthful ages. These sorts of amusements will make interest and puzzlements to their young personalities that will push them to attempt it without anyone else. The sponsors truly put a push to pass on their crowds whether youthful or old-whom the activities perform on TV, those activities merit copying for and along these lines, youngsters are persuaded to emulate it. The University of Michigan Health System further talked about that â€Å"TV shows as a rule talk about the utilization of liquor. The presence of liquor on TV resorts the extent from prime-time programs†¦In expansion, the explored educated us that the individuals who are TV addicts are all the more also to smoke cigarettes and pot. In any case, guardians are not open in talking about issues, for example, contraception, explicitly transmitted infection and sex and even schools are missing to give data about sex training programs and because of such reasons, kids can gain sex data through staring at the TV. In an overview revealed the way that there were around 76 percent of youngsters validated that one instinct why youngsters enjoy sex since TV films and projects make such thing as normal and common for their age gathering (see â€Å"Television† University of Michigan Health System).

Leadership Principle Praise Later or Praise First - Free Essay Example

Sample details Pages: 5 Words: 1452 Downloads: 5 Date added: 2017/06/26 Category Marketing Essay Type Compare and contrast essay Did you like this example? Leadership Principle: Praise Later or Praise First? Relationship between Praise and Compliance Findings show that various characteristics of the condition, flatterer, and receiver perform significant roles in the relationship, and several theories try to clarify how flattery influences behavior (Garcia, Miller, Smith, Mackie, 2006). A review of research on praise, flattery, and ingratiation presents a stronger understanding of the behavior in which praise stimulates compliance, the factors mediating this relationship in the employees. Evidence reveals praise may enhance compliant behavior because it promotes liking for the flatterer (Kipnis, Vanderveer, 1971). A literature said that à ¢Ã¢â€š ¬Ã…“we are phenomenal suckers for flattery we tend, as a rule, to believe praise and to like those who provide ità ¢Ã¢â€š ¬Ã‚  (Cialdini, 2009). Praise Later Experimental evidence recommends sequencing may be complex. Beginning with praise might benefit a lead er grow relationship and be better liked, as relationship may promote enjoyable communications and good individual connections (Campbell, Davis, 2006). Although, should praise always occur first? Obtaining negative statements followed by flattering ones causes in more liking than overhearing all positive comments. And, when people realise recognition a criticism-praise sequence, praise may only be seen as an sign that criticism will follow and hold little positive value (Kay, Meyer, 1965; Tognoli, Keisner, 1972). One of the studies stated that the use of praise does not appear to achieve greatly by the manager. This may have been because of the point that, generally, praise used by manager did not seem too recognised by the employees as genuine praise. The employees probably started to recognise the criticism-praise-criticism pattern (Kay, Meyer, 1965). One finding stated that the superior liking was obtained in the negative-positive than the positive-positive situation (Tognoli, Ke isner, 1972). Praise First Dale Carnegieà ¢Ã¢â€š ¬Ã¢â€ž ¢s self-help book à ¢Ã¢â€š ¬Ã…“How to Win Friends Influence People books was initially printed in 1937. It was an instant success, ultimately selling 15 million copies (Allitt, 2003). Many studies support Carnegieà ¢Ã¢â€š ¬Ã¢â€ž ¢s recommendation, showing that praises increase compliance (Hendrick, Borden, Giesen, Murray, Seyfried, 1972). A literature found adulation to be a successful strategy for acquiring people to complete and return long surveys (Hendrick et al., 1972). An another literature revealed that even tiny compliments boosted the probability people would fulfil with a request to contribute in a bake sale (Howard, Gengler, Jain, 1995). When praise accelerates liking, it seems to accordingly improve convincing power. According to à ¢Ã¢â€š ¬Ã…“liking rule,à ¢Ã¢â€š ¬Ã‚  people are more competent to obey with requests approaching from friends or other liked individuals. Since likability can increase on eà ¢Ã¢â€š ¬Ã¢â€ž ¢s capability to persuade compliance in others, this attribute has been recognised as essentially significant for leadership (Cialdini, 2009). Positive affect may boost compliance by reducing the amount of complex analysis people choose to engage in. Several studies on persuasion indicate that the strength of an argument carries less weight in influencing happy people than people in neutral or sad moods (Bless, Bohner, Schwarz, Strack, 1990). A literature theorize that people in good moods, who assume the environment to be kind, may be more likely to obey because they are comfortable depend on typical knowledge structures (Bless et al., 1990). Analysis According to studies stated that flattery does not influence all employees equally (Garcia et al., 2006), managers also require to consider to whom the flattery is being instructed. For instance, ethnicity seems to perform a function in flattery perceptions (Garcia et al., 2006). When flattery carries a ster eotype of the flattered personà ¢Ã¢â€š ¬Ã¢â€ž ¢s ethnic group (e. g., à ¢Ã¢â€š ¬Ã…“Blacks sure are good dancersà ¢Ã¢â€š ¬Ã‚ ), the praise inclines to accumulate negative reactions (Garcia et al., 2006). Self-confidence is another possibly significant issue influencing ingratiation, with low self-confidence individuals more often realising flattery to be inaccurate as compared to those with high self-confidence (Vonk, 2002). Generally, I agree with Carnegieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Praise First principle. Flattery seems to increase compliance. Accurately how and when, nonetheless, is still not completely comprehended. Study shows that characteristics of the situation, flatterer, and receiver can develop or weaken the praiseà ¢Ã¢â€š ¬Ã¢â‚¬Å"compliance connection, representing that continued study of these elements is crucial for Carnegieà ¢Ã¢â€š ¬Ã¢â€ž ¢s Praise First principle to be efficiently affected across various groups of people and organizational backgrounds. For limit ation, this book was clearly written by an American for an American audience. The principle might not appropriate to the other cultures such as European and Asian. The audience should apply the principle properly in different cultures. Appendix A: Personal Development I graduated from a quite well-known university with acceptable grades in bachelor degree, even though I had a rough time finding a full-time job. I applied for six companies, and five of them invited me to the interview. I was fairly confident that I was the special one. Although, unfortunately, I was rejected by all the five companies which invited me to the interview. I did prepare to answer the basic interview questions plus studying the particular firmsà ¢Ã¢â€š ¬Ã¢â€ž ¢ history. Firstly, I blamed the companies that they were foolish. They should have accepted the person like me. I kept blaming until my friend with lower grades got accepted in the company rejected me. Subsequently, I realised there was someth ing wrong with myself. I had to change. I found a book called How to Win Friends and Influence People by Dale Carnegie. I dare to say that this book has changed my life in every aspect, especially the theory called à ¢Ã¢â€š ¬Ã…“Getting People to Like Youà ¢Ã¢â€š ¬Ã‚  (Carnegie, 2010). The concept is quite simple. If you want to be liked by other people, think about other people think, speak what they want to hear and make the other person feel important. In other words, you can just praise them and they feel more compliant (Hendrick et al., 1972). I used to be fairly argumentative and self-centred. I tried to stick to the Praise First principle in the theory, and eventually I noticed that people become more co-operative, approachable, and honestly appreciate me. I wholeheartedly trust this theory because it helped me to survive in the extremely tough situation. I got caught by bringing an extra note in the final examination in my home country while I was doing an undergra duate school. I was told by the examiner that I was going to fail in that module and being punished hard. I did not argue or fight anything while the examiner pulled my exam paper. Then, I went to the examiner office then I told the examiner that I sincerely accept my own fault. I did not argue that I bought the note in the room and I genuinely told her that you did an excellent job by not letting student cheat in the examination. We had a one hour talk, then she told me that she would let me survive this time. I did not except that she would let me pass, but if I did argue with her. I would be a really bad situation. I praised the examiner and I did not argue anything. I put the meeting in the positive environment. I influenced and persuaded the examiner to agree with me while she was in the good mood (Bless et al., 1990). Thanks to the How to Win Friends and Influence People. In my future career plan, no matter what job I will be doing, I would like to understand and influence people in the organization. Ià ¢Ã¢â€š ¬Ã¢â€ž ¢m going to put myself in ones shoes. I believe this logic would lead me to the successful in my career plan no matter the field you are in. Appendix B: Personal Development Map References Allitt, P., 2003 How to Win Friends and Influence People. Dictionary of American History. Bless, H., Bohner, G., Schwarz, N., Strack, F., 1990 Mood and Persuasion: A Cognitive Response Analysis. Personality and Social Psychology Bulletin, 16(2), 331-345. Campbell, K.S., Davis, L., 2006 The Sociolinguistic Basis of Managing Rapport When Overcoming Buying Objections. Journal of Business Communication, 43(1), 43-66. Carnegie, D., 2010 How To Win Friends and Influence People: Simon Schuster. Cialdini, R.B., 2009 Influence: HarperCollins. Garcia, A.L., Miller, D.A., Smith, E.R., Mackie, D.M., 2006 Thanks for the Compliment? Emotional Reactions to Group-Level Versus Individual-Level Compliments and Insults. Group Processes In tergroup Relations, 9(3), 307-324. Hendrick, C., Borden, R., Giesen, M., Murray, E., Seyfried, B.A., 1972 Effectiveness of ingratiation tactics in a cover letter on mail questionnaire response. Psychonomic Science, 26(6), 349-351. Howard, D.J., Gengler, C., Jain, A., 1995 Whats in a Name? A Complimentary Means of Persuasion. Journal of Consumer Research, 22(2), 200-211. Kay, E., Meyer, H.H., 1965 Effects of threat in a performance appraisal interview. Journal of Applied Psychology, 49(5), 311-317. Kipnis, D., Vanderveer, R., 1971 Ingratiation and the use of power. J Pers Soc Psychol, 17(3), 280-286. Tognoli, J., Keisner, R., 1972 Gain and loss of esteem as determinants of interpersonal attraction: A replication and extension. Journal of Personality and Social Psychology, 23(2), 201-204. Vonk, R., 2002 Self-serving interpretations of flattery: Why ingratiation works. 82:515-526. [Online] Available from: https://0-dx.doi.org.innopac.up.ac.za/10.1037/0022-3514.82.4.51 5. 1 Don’t waste time! Our writers will create an original "Leadership Principle: Praise Later or Praise First?" essay for you Create order

Same Sex Marriage Should Be Legal - 1863 Words

Same sex relationships happen when men and women are attracted to a person of the same gender as themselves. Many people who are against same-sex marriage believe that by these type of marriages deny the reason of life which would be procreation, but, denying same sex couples the legal rights to get married could also mean denying someone the basic rights to enjoy the human benefits, although, allowing same-sex marriages the basic legal rights could mean a threat to what many call a traditional family. It is now 2016 and same-sex marriage is legal in the United States, but was that the correct decision? Should same-sex marriage actually be legal? Same-sex marriage has been becoming legal all around the world, starting from the Netherlands on December 2000, this was the first country to legalize same-sex marriage, the legislation gave them the right to marry, divorce and adopt children. The legislation altered a sentence in the existing civil marriage statute, which now says, â€Å"A marriage can be contracted by two people of different or the same sex†; this decision made a huge impact on the gay community all around the world. Homosexuality has always been a very controversial issue here in the United States, there is no doubt about that, although over time acceptance towards homosexuals has been getting better feedback, but, it was not always this way. Early in the 19th century homosexuality was considered a mental disorder, some believed the â€Å"disorder† could be reversed withShow MoreRelatedSame Sex Marriage Should Be Legal1288 Words   |  6 Pages Marriage is not precisely the same as it used to be interpreted. For example, women used to be their husband’s property. Sometimes the women were forced to marry whoever their parents wanted them to marry and most of the time they couldn’t leave the marriage. Nowadays women have more freedom. They can vote, they can run their own business, and they can marry whichever man they want to. The laws change as the people’s mind change. As they get more comfortable with the idea, they become more openRead MoreSame Sex Marriage Should Be Legal Essay1475 Words   |  6 PagesSame sex relationships relate to when a man or woman are attracted to someone of the same gender of themselves. It is being rejected as same gender marriage denies the obvious purpose between a man and a women which is procreation (Richardson-Self, 2012). Denying same sex couples the legal right to get married, could mean that they are being denied their basic human rights to enjoy human benefits (Richardson-Self, 2012). However, the opposing view is that if gay marriage was granted the legal rightsRead MoreSame Sex Marriage Should Be Legal1403 Words   |  6 PagesSame-Sex Marriage â€Å"I now pronounce you†¦Ã¢â‚¬  At some point in a person’s life, they have heard or will hear those words. 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According to Burns, â€Å" The unionRead MoreSame Sex Marriage Should Be Legal998 Words   |  4 PagesSame sex marriage ought to be legalized on the grounds that it is uncivilized and unmerited. Marriage is a commitment between two people that cherish one another. In almost every country and culture, marriage is a commitment of loyalty and love. Marriage is an authority contract gathering two individuals together, furnishing them with profits of holy matrimony such as tax cuts and clinical privileges. The debate throughout most countries today is whether or not the rights of these profits and commitmentsRead MoreSame Sex Marriage Should Be Legal1659 Words   |  7 Pages Same-sex couples can hardly remember a time where they were not fighting for their right to marriage in the United States. After several court cases, California Proposition Six, and their struggle against the Defens e of Marriage Act (DOMA), same-sex couples found their way into U.S. society. Many misguided studies appealed to those opposing same-sex marriage, but after several years of integrating in society, same-sex couples found the support they were looking for. Before the Supreme CourtRead MoreSame Sex Marriage Should Be Legal899 Words   |  4 Pages In the United States, same sex marriage became legal nationwide on June 26, 2015, when the United States Supreme Court overruled the court in favor of same sex freedom and marriage. The victory of same sex marriage came to be recognized from the Obergefell v. Hodges case which was submitted when an American Ohio man was denied and regretted to get his name on his late husband’s death certificate. Same sex marriage has been a controversial social issue in the United States for several decades. SinceRead MoreSame Sex Marriage Should Be Legal1491 Words   |  6 PagesSame sex marriage is one of the most debatable issues in the modern world. Marriage has been accepted as the social union between a man and a woman for the past thousand years. Homosexuality was viewed with scorn, and marriages among same sex couples were prohibited in most cultures across the globe. However, gay relationships are slowly obtaining acceptance, as homosexuals have come to be expressive in fighting their rights to marry in the early 90’s. As homosexuality grows in acceptance in theRead MoreSame Sex Marriage Should Be Legal892 Words   |  4 PagesLove Same sex marriage is now allowed in all states across the country. But it took years and years for this â€Å"issue† to be finally laid to rest. The first state to legalize same-sex marriage was Massachusetts in 2004. There was not a last state to legalize gay marriage. The supreme court realized how many states were now legalizing it, so they just had all of the states left legalize it as well. ProCon.org supplies information that â€Å"Twenty-six states were forced to legalize gay marriage becauseRead MoreSame Sex Marriage Should Be Legal2253 Words   |  10 Pages1776). The recognition of same-sex marriage is an issue influenced by numerous factors, and debates continue to arise over whether people in same-sex relationships have the right to marriage. Marriage provides many benefits, legally, financially, and personally. Same-sex marriage can open up those in same-sex relationships to tax benefits and financial demands comparable to those afforded to and required of peo ple in opposite-sex marriages. Same-sex marriage also gives them legal protections, such as

Standardized Testing A Test That Alters The Decisions...

Standardized Testing Imagine failing a test that alters the decisions made pertaining the future. Standardized tests are failing many schools that are serving disadvantaged children based on their knowledge on a test that is created in order to put upon higher standards for students. The No Child Left Behind Act is a law that had been signed by George W. Bush in pursuance to designate all public school students to perform standardized tests. The law had been signed in 2002 although, standardized testing had been popular and have been moving forward way before that time. Standardized testing has become very common in the United States. These tests had been set up in order to try to measure how much knowledge a student carries. Tests like STAR in California and SAT’s all over America, are forms of standardized tests that take place today. Standardized tests are not capable of measuring the ability accurately because standardized tests are measuring teachers as well as schools in an unfair manner, th ey are not determining consistency to keep doing well, or expressing the work ethics of the student. Standardized tests are attempting to evaluate teachers, and even schools based on how well their students are doing on standardized tests. This is considered wrong because there are many other ways to assess the creativity and knowledge of a teacher or a school. Rob Montgomery, a teacher, feels as though standardized tests are not working well for many people. â€Å"Additionally, noShow MoreRelatedThe No Child Left Behind Act1592 Words   |  7 PagesImagine failing a test that alters the decisions made pertaining the future. Standardized tests are failing many schools that are serving disadvantaged children based on their knowledge on a test that is created in order to put upon higher standards for students. The No Child Left Behind Act is a law that had been signed by George W. Bush in pursuance to designate all public school students to perform standardized tests. The law had been signed in 2002 although, standardized testing had been popularRead MoreDoes the Perceived Risk of P unishment Deter Criminally Prone Individuals - Rational Choice, Self-Control and Crime.Pdf14337 Words   |  58 Pagesefforts to deter crime with punishment may be ineffective because those individuals most prone to commit crime often act impulsively, with little thought for the future, and so they may be unmoved by the threat of later punishment. Deterrence messages they receive, therefore, may fall on deaf ears. This article examines this issue by testing the relationship between criminal propensity, perceived risks and costs of punishment, and criminal behavior. The authors analyzed data from the Dunedin (New Zealand)Read MoreMr Zhang42340 Words   |  170 Pagestriangle The introduction of Sarbanes-Oxley issues has been accomplished in two ways. First, case content has been altered to include Lakeside’s consideration of financing expansion through an initial public offering, and the resulting impact such a decision would have on Lakeside and on Abernathy and Chapman, CPAs. Second, the discussion questions and exercises have been expanded to include consideration of Sarbanes-Oxley and new auditing and independence standards, both by adding a section in the end-of-chapterRead MoreIncreasing Student Retention : A Predictive Model Of Undergraduate Degree Non Completion5882 Words   |  24 Pagescharacteristics. Chief among these are academic preparedness for college, high school GPA, and standardized test scores. Astin (1997) demonstrated that a generally expected retention rate could be determined for a given college by performing a set of multiple regression analyses where attrition was treated as a dichotomous, dependent variable and where pr e-college academic performance, standardized test scores, sex, and ethnicity were used as categorical, independent variables. These four factorsRead MoreEnrollment And Billing13909 Words   |  56 PagesDesign†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.27 Development and Testing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦35 V RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦39 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.42 APPENDICES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.44 CURRICULUM VITAE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.81 LIST OF TABLES TABLES PAGE 1 Conceptual Paradigm of the proposed system†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2 Requirement by User†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3 Test case I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 4 Test case II†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCissp Study Guide67657 Words   |  271 PagesISC CISSP ISC CISSP Certified Information Systems Security Professional Practice Test Version ISC CISSP: Practice Exam QUESTION NO: 1 All of the following are basic components of a security policy EXCEPT the A. definition of the issue and statement of relevant terms. B. statement of roles and responsibilities C. statement of applicability and compliance requirements. D. statement of performance of characteristics and requirements. Answer: D Explanation: Policies are considered the firstRead MoreMba Solved Assignment Papers52670 Words   |  211 Pages  organization  members  want  to  know  everything  about  their  products,  services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Researchprovidestheneededinformation  that  guides  managers  to  make  informed  decisions  to  successfully  deal  withproblems.The more focused you are about your resources, products, events and environments what you want to gain by your researc h, the more effective and efficientRead MoreThe Benefits of Progress Monitoring and Assessment on Pupil Performance16691 Words   |  67 Pagesin general education. Progress monitoring is noted by Shapiro to play an integral role in the context of data-based decision making decision making and accountability in relation with pupil academic skill development. Particularly, a data-driven problem solver must be used by a school psychologist and has to use data derived via a process that monitors the instructional decision-making process in order to maximize the level of pupil outcomes. Progress monitoring is also indicated to play an importantRead MoreFinancial Statements Fraud56771 Words   |  228 PagesPredictors, Multi-Classifier Combination and Fraud Detection Using Data Mining by Johan L. Perols A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy Department of Information Systems and Decision Sciences Department of Accountancy College of Business University of South Florida Co-Major Professor: Kaushal Chari, Ph.D. Co-Major Professor: Jacqueline L. Reck, Ph.D. Uday S. 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Social Media and International Advertising †MyAssignmenthelp.com

Question: Discuss about the Social Media and International Advertising. Answer: Introduction The company known as Earthgrown Nature deals with various kinds of juice products that are being circulated to the consumers in Singapore. The company is in a need of a good advertising video that will help the company in being recognized by the consumers. the use of advertisements is necessary, as it helps in changing the image of the company in front of the customers. The use of billboards and hoardings help the customers in recognizing the brands of the company that are being offered within the market. It also helps the company in promoting the brands among the customers so that they can be interested in buying the products. The technical part that is present in advertising has undergone massive development over a span of years, which has helped the advertisers in providing better insights regarding the creativity and the concept of the products (Buil, De Chernatony and Martinez 2013). The primary aim of the report will be to address the promotional and the advertising strategies that have been taken up by the company so that it can spread awareness among the customers. The use of advertisements in the modern era has helped in the promotion of the brand by incorporating better ideas in their advertisement techniques. The use of the modern day methods of advertising has helped the companies in being associated with the customers in an appropriate manner (De Mooij 2013). The report will also highlight about the concept of the advertisement, name of the brand along with the problems that the consumers may face regarding the advertisement and the visual identity. It will also throw light on the advertisement strategies that needs to be taken up by the company so that the brand can get recognized within the consumers. Additionally, it will help in providing better ideas about the attitude that the customers have regarding the advertisement, the audience that has been targeted by the company and the channel through which the advertisement will be provided to the customers. The use of commercials and advertisements has helped in the development of the companies by promoting the products in an effective manner. The primary goal of the company will be to promote its product so that it can make profits more than its rival companies. the use of the advertisements will help in educating the audience about the product that is being produced by the company. The use of the advertisement will also provide a competitive advantage to the firm, as it will help in attracting the more number of consumers (Huang and Sarigollu 2014). About the advertisement The advertisement of the company shows that it uses the best quality oranges in producing the fruit juice. It can be seen that the oranges are being handpicked by the workers so that they can be able to evaluate the quality of the raw material before being sent in to the line of production (Aaker and Joachimsthaler 2012). This will help the company in mitigating the risk of using sour or the stale oranges that may lead to a bad production within the company. The company uses the best products so that the customers can get the best products from the company. This will help the company in attracting more number of customers, as the customers are likely to shift from their previous companies to Earthgrown (Aguirre et al. 2015). The advertisement is about the use of the ripest oranges in the line of production so that the best quality of product can be provided to the customers. The primary theme of the advertisement is that it shows the use of the best quality of the oranges that are available in Singapore so that the product can be made in a better manner, which will be liked by most of the customers. This will help the company in being recognized among the customers, which will result in the increase of the profits of the company. It will also provide a competitive edge to the company, as the advertisement will suggest the customers that the product is made from the best raw materials that are available in the country. The concept of the advertisement is that it uses the best oranges so that the product is authentic and the use of the synthetic flavors can be avoided, which will bring out the natural essence of the product (Muller, Kocher and Crettaz 2013). The visual identity of any particular brand helps in shaping up the logo of the brand, styles of the imagery and the way in which it is presented to the audience. It will help the brand in getting its own identity so that the brand can be differentiated by the consumers from the rival companies that are present in the competitive market. The use of visual identity helps the company in aligning its goals and missions with the advertisement so that the brand can be positioned in a better way within the market place. Furthermore, it also helps in targeting the audience, to whom the company intends to sell its product and it also appeals to the emotions of the customers (Jjaniszewska and Insch 2012). The logo of the company shows that the entire orange that is covered in dust, as it is harvested from the orchard in a natural manner and the pulp is shown as orange, which suggests that it is absolutely ripe in nature. The presence of the dusty cover on the body of the fruit is because it is produced in a natural manner and the use of harmful chemicals is not present. The pulp is fresh within the fruit, which shows that these are used for the production of the fruit juice by the company. The less use of the chemicals and the natural way of harvesting the product gives an impression that the product will consist of all the natural flavors that are present in the fruit so that the consumers can get a better taste of the product (Wheeler 2012). Consumer problem and the solution by the advertisement The advertisement is based on the natural orange juice that is produced by a company called Earthgrown, which helps the consumers of understanding the wellness of the natural flavors that are present in the fruits. The use of good advertisements helps in providing a better solution to the queries that the customers may raise about the advertisement. It helps the brand, as the customers get a better reason in purchasing the product that is associated with the company. This advertisement that has been made by the company has provided a better reason so that they can opt for this particular brand of orange juice. The advertisement provides a better insight about the services that the company is providing to its customers (Wheeler 2012). The customers will be entitled in getting superior quality of products from the company. The primary attraction of the advertisement is that it helps the customers in providing the details about what kind of ingredient is used in the process of manufactu ring along with the promotion of using the products that are available naturally. The main feature of the product has been explained in a better manner through the advertisement so that it does not leave any doubt in the minds of the consumers (Muller, Kocher and Crettaz 2013). The main concern of the customers is that they fail to understand the concept of advertising. The advertisements that are complex in nature make it difficult to attract the customers in purchasing the product or the service. Most of the customers fail to understand the primary motive that is present behind the ad and the product or the service that is being showed by the company. The ad about the orange juice is simple but effective, as it helps in portraying a strong theme. The primary motive of the ad can be understood in a easy manner by the customers, as the ad features about the product and the services that is being taken up by the company to deliver the best quality products. The presence of the theme in the ad will help in attracting lot of customers towards the product, as the description that is underlying in the ad will help the customers in solving their queries related to the product. This will help in convincing the customers in purchasing the product of the particular company (Phillips, McQuarrie and Griffin 2014). The main purpose of the advertisement is not only to promote itself in the competitive market, which will help in boosting up of the sales but also focuses on the changes in the tastes and preferences of the customers. The presence of rich competition in the market allows the company to utilize a creative mindset so that the product can be marketed in a proper manner (Park et al. 2013). To create an impact that will last long on the minds of the consumers, the ads have to be made in a creative manner. Most importantly, the ad needs to contain all the necessary details about the product, which will in turn result in the easy understanding of the ad by the customers. Therefore, the advertisers should at all costs avoid the themes that are complex in nature, which may result in disaster for the company. The convincing power that is present in the advertisement will help the product to be purchased by the customers (Phillips, McQuarrie and Griffin 2014). Advertising strategy The use of strategies in ads helps in reaching and persuading the customers so that they can be interested in purchasing the product or services that are being manufactured by a particular company. The important factors that need to be included in this are the advantages that is available in using the particular product or service, the characteristics that are present among the target audience, the alternative routes that the customer may take if the product is not liked by them and the choices of the customers. The primary aim of any ad is that it has to be clear, which will help in understanding of the situation with respect to the target audience. The strategies that are effective, planning of the product and proper marketing will help the advertiser in spreading the information to a large number of audiences (Drewniany and Jewler 2013). The strategy of most of the ads is to have a strong convincing power so that it can help in attracting the customers. The positioning of the product has to be done, which will help the company to get a competitive advantage in the market. For this product, the company will opt for a low price, better quality product, as the customers will be provided with the best quality of food product that is available in the market. Since the company is new to the market, it will help in attracting the customers towards its product (Altstiel and Grow 2015). The selection of the target audience will help the product to flourish in the market, as they will be interested in purchasing the product after watching the advertisement. The behavior of the consumers towards the product helps the company in gaining a better insight about the process of selection that the consumers will have (Moriarty et al. 2014). Finally, the process of selection of the right medium of distribution for the ad is very important. The ad of the company will be featured in multiple channels of media such as the electronic and print media that will create an impact on the lives of the customers in an external and internal manner. The customers are mainly of various age groups that will have their own methods of media in watching the ad, which according to them will be convenient enough (Liu, Kumar and Mookerjee 2012). The use of outdoor advertising will help the company in leaving a lasting impression on the minds of the customers for a longer time period. The use of the outdoor services that are present in the media will help the customers in gaining better knowledge about the product. Using almost all the mediums will help the ad to achieve more publicity, which in turn will help in selling of the product and increasing the chance of profits for the company (Kubler and Proppe 2012). Creative strategy of the advertisement The creative strategy is the adoption of the creative choices that are present in the marketing techniques so that the advertisement can be made in an effective manner, which will help in spreading of the message among the customers. It deals with the message that the advertiser wants to convey about the product that is being offered by the company to the customers. It also deals with the image that the advertiser wants to portray to the customers about the particular product or service that is being offered by the company. It is also known as the message strategy, which is a combination of the art and science that is present in advertising. The strategy can be explained in a better way through the five steps such as the first step includes the collection and gathering of the information that is related to the product so that the problem can be identified in an effective manner (Liu, Kumar and Mookerjee 2012). The next step is working on the problems that are present in the product s o that it can help in getting better solutions. The third step is the implementation of the solutions so that it can help in giving birth to a better idea for the ad to be made. It also includes the execution of the message of the advertisement that is researched thoroughly during the collection of background information. The next step is where the idea is carefully studied by the advertiser so that it can help in eliminating the confusions that may arise. The final step is the implementation of all the ideas, which helps in the creation of a new advertisement (Takran and Ylmaz 2015). The strategy has been adopted in a proper manner when the ad was being made by the company. it has helped the company in showcasing the real ingredients that the company uses in making of the fruit juice. The advertisement video clearly shows the presence of the natural elements in their product and eliminating the use of harmful products that may pose a risk in the lives of the customers. This will help the customers in being associated with the product, as most of the customers are conscious about their health in the modern world (Fastoso and Whitelock 2012). Target audience of the brand The target audience of the company will help in increasing the sale of the product so that the company can try to maximize its profit. The target audience for Earthgrown Nature will be of all ages and will consist of the customers who are of both the genders. The company will aim to make the product available to them, as it will help in increasing the sales for the company (Katx 2016). Since the product is being made in an organic manner, it will help in attracting the customers, as the use of harmful chemicals are eliminated by the company. With the increased awareness about leading a healthy life, the customers will be interested in consuming these products, as it will help in leading better lives (Kelley, Sheehan and Jugenheimer 2015). The advertisement will be focused in such qa manner so that it can help in attracting the youngsters who may like the juice product and the elder people will get the natural sweetness from the product. This will help the elder people in decreasing t he chances of diabetes, which may result in degradation of the lives of the people (Okazaki and Taylor 2013). The use of natural fruits will also help the women, as they will gain lot of necessary vitamins and proteins that may be necessary for their bodies. This will help the company in increasing the chances of making profit, as people will slowly tend to shift their loyalty towards this company. The company will also be able to increase its revenue with the sale of mass quantities of orange juices (Athey, Calvano and Gans 2013). Selection of media channel The selection of the right medium of advertising helps the ad to be effective in nature and reach out to the target audience so that they can receive proper information about the product. apart from the video ad, the company also needs to focus on advertising their product through hoardings and billboards so that the customers can see it while they are outdoor (Rodgers and Thorson 2012). The use of print media also needs to be taken in to consideration by the company so that the potential customers who are daily readers of the newspapers and the magazines can have a better knowledge about the product. The ad needs to be present in the social media networks as well, as it will help in attracting the youngsters in consuming the product (Min et al. 2013). Convincing power of the advertisement The ad itself provides knowledge about the use of the choicest oranges that are found in the orchards of Singapore and eliminating the bad ones so that the customers can have a new level of experience with the product. It will help the customers in gaining better knowledge about the product and the ingredients that are used in the manufacturing of the product (Wheeler 2012). The Unique Selling Proposition (USP) of the company is that it does not use the harmful chemicals that may put the lives of the customers at risk and uses the natural sweetness of the orange that is extracted from the pulp of the fruit. This helps the consumers in getting associated with the product, as one glass of the product will help the customers in leading a healthy life in the fast paced scenario, which exists in the modern world (Altstiel and Grow 2015). Reference List Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership. Simon and Schuster. Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M., 2015. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness.Journal of Retailing,91(1), pp.34-49. Altstiel, T. and Grow, J., 2015.Advertising creative: Strategy, copy, and design. Sage Publications. Athey, S., Calvano, E. and Gans, J., 2013.The impact of the internet on advertising markets for news media(No. w19419). National Bureau of Economic Research. Buil, I., De Chernatony, L. and Martnez, E., 2013. Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Drewniany, B.L. and Jewler, A.J., 2013.Creative strategy in advertising. Cengage Learning. Fastoso, F. and Whitelock, J., 2012. The implementation of international advertising strategies: an exploratory study in Latin America.International Marketing Review,29(3), pp.313-335. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Janiszewska, K. and Insch, A., 2012. The strategic importance of brand positioning in the place brand concept: elements, structure and application capabilities.Journal of International Studies Vol,5(1). Katz, H., 2016.The media handbook: A complete guide to advertising media selection, planning, research, and buying. Taylor Francis. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Kbler, R.V. and Proppe, D., 2012. Faking or convincing: why do some advertising campaigns win creativity awards?. Liu, D., Kumar, S. and Mookerjee, V.S., 2012. Advertising strategies in electronic retailing: A differential games approach.Information Systems Research,23(3-part-2), pp.903-917. Min, K.S., Martin, D. and Jung, J.M., 2013. Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors.Journal of Business Research,66(6), pp.759-764. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Mller, B., Kocher, B. and Crettaz, A., 2013. The effects of visual rejuvenation through brand logos.Journal of Business Research,66(1), pp.82-88. Okazaki, S. and Taylor, C.R., 2013. Social media and international advertising: theoretical challenges and future directions.International marketing review,30(1), pp.56-71. Park, C.W., Eisingerich, A.B., Pol, G. and Park, J.W., 2013. The role of brand logos in firm performance.Journal of Business Research,66(2), pp.180-187. Phillips, B.J., McQuarrie, E.F. and Griffin, W.G., 2014. How visual brand identity shapes consumer response.Psychology Marketing,31(3), pp.225-236. Phillips, B.J., McQuarrie, E.F. and Griffin, W.G., 2014. The face of the brand: how art directors understand visual brand identity.Journal of Advertising,43(4), pp.318-332. Rodgers, S. and Thorson, E. eds., 2012.Advertising theory. Routledge. Takran, N.. and Ylmaz, R., 2015.Handbook of research on effective advertising strategies in the social media age. IGI Global. Wheeler, A., 2012.Designing brand identity: an essential guide for the whole branding team. John Wiley Sons.

The Golden Ass by Apuleius free essay sample

Critiques 2nd Cent. A.D. bawdy, satirical odyssey of hero worshiper of goddess Isis. Apuleius was a North African Roman citizen of the second century A.D.; he was a pagan. He firmly believed that his worship of the goddess Isis was valid pursuit of the One True Faith. In his classic picaresque adventure, The Golden Tale of the Ass (aka The Golden Ass), Apuleius contrived to present a comic odyssey with a moral purpose designed to convince readers of Isis value as a goddess deserving of devotion. All odysseys lead to home eventually. In The Golden Ass, Apuleius designs a spiritual odyssey for his hero, the man-turned-ass Lucius; all of Lucius beastly travails lead, eventually, to the homecoming of its hero into the mindful love of the Goddess (248): O Lucius, what a happy and blessed man are you, whom the august deity has selected for such direct honors . . . the day that you have so constantly desired is

Write A Concise Statement Of Gratitude Identifying The Ethical And

Write A Concise Statement Of Gratitude Identifying The Ethical And Write A Concise Statement Of Gratitude Identifying The Ethical And Intellectual Debts You Owe To – Book Report/Review Example ment of Gratitude Every living person is molded by various influences in his/her life. Early influences usually serve to build the character andmorals of a person, and hence the emphasis on good schools, teachers and friends from early childhood. My own early memories take me back to my mother drilling into me the importance of good health and cleanliness. I remember her often chiding me for not washing before sitting down to a meal after a session in the playground. Good health, she often said was the key to being successful in everything you do, because only a healthy body can keep your mind healthy. Today, my health, fitness and happiness are her greatest gifts to me. I can never thank her enough for instilling in me habits of cleanliness and regular exercise that are the reason for my fitness and good health. As I grew up I was greatly influenced by my father, an upright man who was never easily swayed by anything. He was very particular that I thought things out carefully before deciding on a course of action. My father advised me to always think things through and thoroughly examine â€Å"all things severally †¦Ã¢â‚¬ ¦.and without confusion, in an orderly way† (Marcus Aurelius, The Meditations) before coming to a decision. A hasty decision, without taking all factors of a situation into account, he maintained would surely end in disaster. His words echoed in my ears every time I stood at the crossroads, and I cannot count the number of times his advice has stood me in good stead. Every time this happens I send him a silent thank you knowing it will reach him wherever he may be. My brother Michael too has always been a great source of guidance. Most importantly he has taught me to do that which my conscience tells me is right, not that which is easiest to do or because it will elevate me in the eyes of my peer group. I am deeply indebted to Michael for his guidance and strength in times of indecision. I learned from Michael the same thing that Marcus Aurelius learned from Apollonius - â€Å"undeviating steadiness of purpose†, (Marcus Aurelius, The Meditations) to carry on in the face of all odds till I reach my goal.I am sure these qualities will go a long way in helping me reach my ultimate goals in life. I do hope that I too can at some time in my life be to another, the kind of mentor that my parents and my brother have been to me. Marcus Aurelius The Meditations Book 1 Translated by George Long

Evaluate the Significance of Imperfect Competition Models for Essay

Evaluate the Significance of Imperfect Competition Models for Explaining the Pattern of International Trade - Essay Example This type of market does not operate under the rules of perfect competition. In this type of market structure, a firm has the ability to affect the prices. In spite of being close substitutes, the products can be differentiated and advertising and branding plays a major role in this type of market. A large number of sellers exist in the market. The market structure is characterized by freedom of entry and exit. Monopolistic competition and oligopoly constitute the structure of imperfect competition. Firms that are imperfectly competitive offer many products. The products are offered at administered prices. The price changes are costly and slower. The prime prediction of the theory of monopolistic competition is that firms will produce at the level where marginal cost equals marginal revenue in the short run. However in the long run, the firms will operate at zero profit levels and the demand curve will be tangential to the average total cost curve. Intra Industry Trade Situation wher e there is exchange of similar products between similar industries is referred to as intra industry trade. This is a very common term in international trade where imports and exports of similar product take place. The three types of intra industry trade include trade between goods that are homogeneous, trade between horizontally and vertically differentiated goods. Consider the Krugman’s model of monopolistic competition. This model helps to explain intra industry trade by using economies of scale as experienced by production, products that can be differentiated and heterogeneous preferences between and within countries. The sum of fixed cost and variable cost is the total cost of the firm. Therefore, C= F+cX, where F is the fixed cost, c is the constant marginal cost and cx is the variable cost. So, average cost, AC= F/X+c The demand curve faced by the monopolistically competitive firms is downward sloping. Profit is maximized at the level where marginal revenue equals margi nal cost. The equation of the demand curve faced by a monopolistically competitive firm is X= S[1/n-b(P-Pavg)] Where X= sales of the firm, S= total sales of the industry, n= number of firms participating in the industry, P=price charged by each firm, Pavg=average price charged by each firm, b=parameter of MR. A typical firm that charges the price greater than Pavg, is likely to enjoy smaller share of the market. Another assumption is that S is not affected by P. This refers to the situation where competition in price will simply redistribute the share of the market without increasing the total sales. To determine the market equilibrium, firms are assumed to be symmetric. The demand and cost functions are the same for all firms. An upward sloping relationship is said to exist between the number of firms and average cost of any firm. A downward sloping relationship is said to exist between the number of firms and price charged by each firm. In equilibrium, P=Pavg as all firms are assu med to be symmetric. The demand curve is X=S/n, and AC=nF/S+c. The demand curve can be rewritten as X=(S/n+SbPavg)-SbP where the bracketed term is the intercept and Sb is the slope. Then the marginal revenue is P-X/Sb. MR=MC, therefore, P-X/Sb=c or, P=c+X/Sb. But each firm charges the same price, then, P=v+1/bn. (Cashel, n.d., p. 1). The long run equilibrium takes place where P=AC. This model can be used now to derive the implications of international trade. International trade is

The ethical, theoretical, research and practice based aspects of Essay

The ethical, theoretical, research and practice based aspects of mindfulness in relation to One Mindfullness Approach - Essay Example To understand this we will have to explore the term mindfulness and its connection with the concept of well being. Mindfulness is a concept that is closely related to Buddhism and Hinduism, and other similar traditions where conscious awareness is propagated. Mindfulness can be defined as â€Å"the clear and single-minded awareness of what actually happens to us and in us at the successive moments of perception† (Nyanaponika Thera, 1972, p.5). It has also been defined as â€Å"keeping one’s consciousness alive to the present reality† (Hanh, 1976, 11). Recent researches in this line have reached the conclusion that if mindfulness is enhanced by proper guidance and training, it brings in positive results. Various negative attributes in a human mind like that of stress, anxiety, depression, mental disorders, and health related problems like cancer are alleviated to some extent, when treated with the mindfulness theory, that apply yoga and Buddhist traditional approa ches used for the alleviation of distress. In this process the patient can be guided to follow the practices of mindfulness with various applicable approaches, from the perspectives of psychoanalytic and cognitive-behavioural aspects. This article will explore the validity of claims that applying the theories of mindfulness can lead to betterment of mind and body. It will study all the concepts associated with the ethical, theoretical, research and practice based aspects in context with the well being approach of mindfulness. It will also evaluate the effectiveness of this intervention on various health disorders like anxiety, cancer, and depression and will establish the effectiveness of this procedure when applied for psychological well being. The concept of mindfulness: Mindfulness can be explained in various ways. The most basic way to rationalise this concept is to seek its

Psychology Paper Essay Example for Free

Psychology Paper Essay In this paper I am going to be talking about the philosophy of psychology in the 19th century. I am going to be discussing the roots in early philosophy leading into the 19th century that influenced the development of modern psychology, identify philosophers that historically relate to the beginnings of psychology as a formal discipline, identify major philosophers in the western tradition that were primary contributors to the formation of psychology as a discipline and explore the development of the science of psychology during the 19th century. There were several philosophers that historically relate to the beginnings psychology as a formal discipline. John Locke, George Berkeley, David Hume and John Stuart Mill are just a few to mention. John Locke made a distinction between simple and complex. â€Å"Simple ideas resulted from experiencing basic sensory qualities such as yellow, white, heat and so on, and from making simple reflections such as â€Å"pleasant.† A complex idea includes sever ideas, which can be a combination of simple and other complex ideas. Complex ideas are compounds and can be ultimately reduced to simple ones, much as chemical compounds are composed of simple elements.† (Goodwin, 2008). George Berkeley’s work on vision was the first systematic example of how empiricist thinking could be applied to the study of perception. Berkeley tried to show that our perceptions of the distance, size, and locations of objects are judgments that depend entirely on experience. We do not see objects directly; rather we make judgments about them based on visual information and our experiences. Davie Hume came up with the rules of association, that ideas that are similar or happen simultaneously are associated. He proposed three laws: resemblance, contiguity, and cause and effect. David Hartley, another dualist, believed that although the mind and body operated separately but also parallel to each other. He used association in his theory of memories. He believed the â€Å"strength of association relies on repetition† (Goodwin, 2008). John Stuart Mill, known as the â€Å"key transition figure in the shift from the philosophy of the mind to the science of the mind† (Goodwin, 2008), used a chemical rather than mechanical description in our complex ideas are made from simple ones. He believed that the mind was much more active than passive. Mill’s logic consists of the Method of Agreement, Method of Difference, and Joint Method.

Comparing The Adventures of Huckleberry Finn and Pleasantville :: comparison compare contrast essays

The Adventures of Huckleberry Finn and Pleasantville Have you ever heard of the great Mark Twain? Many people have and recognize his novels by name; especially his most famous book called The Adventures of Huckleberry Finn. The great thing about Huck is that it was meant to be a simple book, but ended up deemed a classic. The reason for this is that it contains many great American themes and motifs. Many American novels, books and movies also contain these themes and motifs, making it very easy to compare Huckleberry Finn to Pleasantville. Although the plot of each story is very different, Huckleberry Finn and Pleasantville have the same motifs. Both the movie and the book have the motifs of going west, rebel vs. the establishment and Jim Crow/Shaman. This essay will compare these common American motifs. The "go west" motif is about the characters running away or escaping from where they previously were (this doesn't necessarily have to include a trip west). In Huck Finn the river is the tool used to help Huck and Jim escape from their life. The river helps to take Huck and Jim away from civilization and reunite them with nature. The river also helps to free them from "slavery", Huck being a "slave" to the Widow Douglas and Jim actually being Miss Watson's slave. In Pleasantville a life in colour is how the townspeople are allowed to "go west". When they are in black and white they have the perfect life, meaning that nothing can ever go wrong, therefore they can never learn from their mistakes. When David introduces the thought of thinking for themselves to the teenagers of Pleasantville they begin to notice that there are other places in the world, this begins to change things from black and white to colour. Both stories contain the motif of going west. Another motif in these two works is the Rebel vs. the Establishment motif. In Huck the rebel would be Huck and one of the establishments would be the "civilized" people in the book. Huck refuses to believe that people can be so shallow and religious, and also believes that this comes from being "civilized". The other establishment would the Widow Douglas/Miss.

Massively multiplayer online game Essay

Before computer games flourished through the past eras, patintero, sungka, tumbang-preso, tumba-lata, tagu-taguan and sipa were one of the most anticipated outdoor games inside our country. Experiencing these kinds of games imprints almost our half life and we can’t have a complete childhood experience without getting tapped hard on the back, been hit by a flying slipper for it missed the target, playing with shells, screaming and cheering over your teammates, jumping over a person and avoiding getting hit its body part, and hiding and camouflage in a place to prevent from being the ‘it’ of the game. Try asking a child what was his favourite childhood experience, and would tell either scratched his knee from running away from his opponent or been scolded by mother because of going home late due to exceeding allotted time of playing outdoor games. And try asking a child from the present century what he has been doing lately, and might get an answer playing tekken with PSP, or Super Mario or Pacman with Nintendo or Xbox. Difference spotted? When a child is in the climax of playing and been taking the game seriously, he doesn’t want to be disturbed for in some instance might loose on his opponent and can’t advance to the next upgrades. A common reaction received by parents when they call their children to gather around while their kids were busy pressing on joysticks and keyboards and faces were just centimetres away from the screen would be â€Å"Mom! Can’t you wait because I’m already on my way to take down Bowser! † And two probabilities might happen after: either the parents would start screaming and repeat on telling to set aside their loving gadgets or the children would get irritated on the booming loud voices and start stomping away and lock themselves in a room where they could continue praising themselves for they have defeated the ‘boss’ in the game. With the help of advanced technological innovation that has spread around the globe, the beginning of 3D and multi-player online gaming (MMORPG) have surfaced and hooked children the most. Children fell into the gaming world, spending more time in virtual rather than in real, which sooner turns to be their life. Like, children must have a deviant childhood like these; playing computers during their free time and having fun with his co-gamers. They feel like they can play anytime any of the newest released games go on without ending, they continue forever, and they can pick up any character they wanted on the virtual world. If a child started to feel in contact more with gaming, he will spend more time in solitary seclusion. It is difficult for some adolescents (particularly male adolescents) who are vulnerable to the area of prone to video game addiction since it might be transparent to say how popular gaming is in children of all ages, which results to mostly negative results. A report like found in Elyria, Ohio, where a seventeen year-old boy named Daniel Petric shot his parents in the head after they confiscated his copy of ‘Halo 3. ‘ His mother was killed and his father wounded due to the gunshots, and the troubled teen fled the murder scene with solely one item in his possession: the ‘Halo 3’ game (Ridgefield, 2009). A similar report flashed on television says that a child has accidentally killed his playmate, stabbed with a knife after playmate got a higher score on the game Flabby Bird and now been sent under the care of DSWD. Several reports similar to this have rang the ears of the mass since the effect of gaming has become more serious. It all started from playing innocently, never knew slowly by slowly they are being eaten with intoxication of gaming and now swallowed of gaming addiction. Results like killing have been a serious warning to those who are sensationally indulged in playing, but often just ignored. The video games are common to be blamed, which we neglect the fact that some might have done crimes since they are often being neglected by parents. Coming from a single-parent family isn’t a factor, but how a parent sees after his child while growing. Far from my knowledge, it is the duty of the parents to look after their kids when engaged into different aspects of real and virtual life. But most children dare to say that they’ve been controlled over their life, treated like human robots; like told to eat properly, sleep on time, do school assignments and how to spend their time practically. But nobody commands them when they got the chance to get hold of gaming materials, because in there, they call themselves the â€Å"Thug Lords of Gaming†. Fond to their name, with raging adrenaline rush cannot escape the virtual life. Restricting kids from playing won’t help to drive the addiction either, for playing is part of our childhood. The more we drag them away, the more they rebel and really determined into getting along with playing. Personally speaking, life with no play is never fun. Who wouldn’t like to experience playing sipa, tumbang preso, luksong-baka and patintero? Who wouldn’t like to meet a childhood friend? None right? Those might not be similar to the games inside the computer world, but those are the basic foundation of gaming not until the late centuries where video games were invented. With increasing percentage of latter sides of gaming, some parents are over-protective over their kids to the extent that they lock their offsprings into a jail afar from their supposed fun childhood. They never had the chance to have ‘real’ playmates. In some instance, a child who has this experience growing up gathering medals for their parents is the only thing instilled in their minds. On contrary, a child who spent more time in playing grows up quitting almost 70% of his social life. This might lead into several serious effects like having a psychological disorder due to excessive malfunction of the brain. And here’s the tricky and dangerous part: they are the ‘unhappy teenagers’ which later have a growing percentage in the globe. They have lost their confidence in communicating and lowered their self-esteem. They’ve spent all of their time interacting in a virtual world and are extremely uncomfortable when dealing with real people in real time. In order to retrieve the part of them which just got lost, they seek attention from others. Or a probability that they would drive all away from himself and just have a life with the unreal, which might lead to serious killing crimes like what we’ve been fearing to happen. Being a gamer isn’t dangerous. It is having a hard time kicking the habit who’s the real enemy. It is not a dissatisfaction to play computer games, but be careful of getting addicted. Think twice before engaging wholly, for everything that is excessive can cause vicious effects, double the harm we think it would cause to us. We, as being the most users of techno-gaming, are the ones in charge of what might happen when we are drowned in the pool of virtual scenes. And as a gamer, too, playing has just been part of my life. It is just how we balance our time between real and virtual space. Even up to this extent, I would be happy if given a rest time and spending it playing with my favourite computer games and would even dare to challenge my siblings into a multi-player game once again. But my playtime has limits too, and I’m the one who limits myself from the red line before stepping into it. References: Ridgefield, A. (2009). Video Game Addiction. Teen Ink. Retrieved April 23, 2014, from http://www. teenink. com/opinion/movies_music_tv/article/82305/Video-Game-Addiction/.

Advertisements Are Shaping Our Society - 1253 Words

Got a tattoo saying ‘Made in England’ above my foot to represent that, that I felt like a doll for so long.† Said Cara Delevingne, supermodel. Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youth to believe and aspire to become this contemporary based view of what beautiful is. This is supported by 45% of women and 23% of men in the healthy weight range think they are overweight and 20% of women who are underweight think they are overweight. (Butterfly, FED) So why do we have such false perceptions of what should be? Advertisements are shaping our society into believing that to become beautiful you must mimic the models depicted in adverts. Advertisers have been using masculinity and femininity to sell since the early 1900’s and it doesn’t seem to be slowing down. This is a controversial topic and has been heavily discussed within recent years. Commercials such as ‘LG Kompressor Plus Supermodel Commercial’, paints an image into female’s minds saying you have to be the symbol of perfection to be beautiful. By using the seductive, blonde, tall, fit model in a sense of her achieving her dreams to be on a photo shoot proves that to be in this business you need to obtain these specific traits. Although at the end ofShow MoreRelatedAdvertisements Are Shaping Our Society1254 Words   |  6 Pageslong.† Said Cara Delevingne, supermodel. Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. 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